"It's a simple concept:
We can be inspired by nature without taking from it.
We can leave a beautiful environment for future generations."
As a vegan and a mother, this is a concept I feel passionate about.
My story started back in the concrete jungle of Hong Kong, where I grew up watching my Mom sew her own clothes, playing dress up dolls and growing an enduring passion for fashion.
Fast forward, I had moved to work in a lead creative role for an online fashion app, deciding on styles and trend directions for production.
I loved the work I was doing, but once I moved to the Australian bush surroundings of Melbourne, and had turned vegan for the sake of animals and the planet, I was inspired to leave the corporate nest. I wanted to start my own label, one with purpose.
My goal is to show that handbags and goods can be luxurious and vibrant, full of color and life, without harming animals.
All items are handcrafted and ethically made, using 100% cruelty-free materials and fabrics.
These vegan materials have a far smaller environmental footprint than animal skins, with our most sustainable material being Piñatex, made from pineapple leaf fibres.
I'm proud to run a PETA certified label, to stand against sweatshop and child labour, and give back a portion of all sales to protect animals and the planet.
Thank you for joining this movement towards glamour that's kinder to all.
Yours truly,
Founder & Chief Designer
Melbourne, Australia
We acknowledge the traditional custodians of this land and elders past, present and future.
