It's a simple concept:
We can be inspired by nature without taking from it.
We can leave a beautiful environment for future generations.
As a vegan and new mother, this is something I feel passionate about.
My story started back in the concrete jungle of Hong Kong, where I grew up watching my Mom sew her own clothes, playing dress up dolls and growing an enduring passion for fashion.
Fast forward, I had moved to work in a lead creative role for an online fashion app, deciding on styles and trend directions for production.
I loved the work I was doing, but once I moved to the Australian bush surroundings of Melbourne, and had turned vegan for the sake of animals and the planet, I was inspired to leave the corporate nest. I wanted to start my own label, one with purpose.
My goal is to show that vegan goods can be luxurious and vibrant, full of color and life - aspects I have focused on in my debut collection.
All items are handcrafted and ethically made, using 100% cruelty free materials and fabrics.
My creations feature materials with a much smaller environmental footprint than animal equivalents, including a line crafted with sustainable textiles, for example pineapple fibers.
I'm proud to be PETA certified, stand against any sweatshop or child labour, and give back a portion of all sales to support the cause of wildlife & environmental conservation.
Thank you for joining this movement towards glamour that's kinder to all.
Yours truly,
Founder & Chief Designer
Melbourne, Australia
We acknowledge the traditional custodians of this land and elders past, present and future.
