Kind Label of the Week: HIRAETH

Every week we share one of our favourite labels working to make the world more beautiful, and more importantly, more kind.

This week, we're featuring HIRAETH. The brand, created by actress, activist and vegan Rooney Mara, alongside her partners, is committed to creating garments that are completely free of animal products.


rooney mara wearing hiraeth faux leather pants and white shirt


A label built on ethics, by Rooney Mara

Rooney Mara, the actress best known for her performance in The Girl with the Dragon Tattoo, amongst other excellent work in Lion, Carol and others, is also a committed vegan activist. 

Having gone into factory farms to tell the story of the animals incarcerated inside them, taken part in mass actions and vigils with Animal Equality and The Save Movement, Mara's dedication to the plight of animals is clear.

Having always dressed with a slightly darker, gothic twist, it only made sense that her vegan ethics would come together with her sense of style, in creating vegan fashion label, HIRAETH collective, alongside partners Sara Schloat and Chrys Wong.


rooney mara wearing animal equality coveralls in chicken farmA still of Mara from the Animal Equality investigation she took part in.



A transparent, ethical fashion brand

Transparency is so important in fashion. There are so many people and animals involved in the supply chains that turn raw materials into a finished garments. Unfortunately, for so much of the fashion world, this means so many opportunities for injustice and poor treatment for the sake of higher profit margins. 

Mara's brand is able to share not only that their clothes are made ethically in downtown Los Angeles, by where Rooney lives, but where the materials used are produced. 

All of HIRAETH’s items are leather, fur, wool and silk-free. The brand's alternative materials are ethically sourced from luxurious mills in Italy, France, Japan and the UK.


model wearing hiraeth faux fur jacket


Fashion that is kind, free from animal-cruelty

Mara has been vegan for the past eight years, believing strongly in the importance of animal rights. So, the label is completely free from all animal-based materials, down to the glues in the shoe collection. 

The brand offers alternatives to so many luxury garments that normally, unfortunately come from cruelty to animals. These include suiting which often is made from wool, fluffy coats which are often made of animal fur, boots which are generally made from animal skin, and silky dresses which traditionally come from the cocoons of boiled alive silk worms. 


hiraeth collection white dresses and black faux leather


A more sustainable kind of luxury fashion 

Animal-based materials are not only cruel, but incredibly bad for the environment. Vegan leather bags and shoes, even if they are made of a traditional synthetic like PU for example, have half the environmental impact of cow skin leather - according to the Global Fashion Agenda.

Similarly, cruel animal fur is miles more environmentally damaging than even conventional faux fur, silk is one of the most impactful materials to produce because of the greenhouse gas emissions associated, and the list goes on. 

In Rooney Mara's brand being entirely vegan, she's helping to protect the planet. 


You can find HIRAETH online, and on Instagram.