12 Sustainable Fashion Influencers You Should Follow

Today, more than ever, ethical fashion and sustainable style is essential to the future of the fashion industry. If COVID-19 has shown us anything, it’s that we cannot continue to live the way we do today. We cannot continue to exploit animals, increasing our risks of zoonotic diseases. We cannot continue to treat garment workers as though they are worthless, denying them their due pay, or the planet like it is a garbage bin, dumping fast fashion clothing into landfill every day.

When moving from fast to slow fashion, there’s a lot to think about. There are questions as to if slow fashion is the same as ethical fashion, questions about how the fashion industry can continue to be creative while producing with more sustainable materials, and while producing less. Importantly, there are questions as to how we can help, too.

This is where sustainable fashion activists come in, and help us learn about ethical clothing, slow fashion and the system that we have now - so we know how to build towards a kinder fashion future.

Today, we’ve compiled a list of ethical fashion influencers we admire, to help you on your journey to more conscious consumption:



Venetia La Manna

 

Venetia La Manna

Venetia is a broadcaster, fair fashion campaigner, and the co-founder of Remember Who Made Them, a platform that exists in support of garment workers. The platform also works to amplify the voices of these people, and particularly of women of colour - who make the majority of our clothes.

On her personal platform, Venetia talks about the importance of slowing down fashion, and of focussing on the people who make our clothes, their lives, their treatment, their payment, and their justice. 

 

Where to find her:

Follow Venetia on Instagram at @venetialamanna.

 

 

Aja  Barber

 

Aja Barber

Sometimes, sustainable fashion Instagram influencers talk about low impact materials, recycled clothes and the likes, but they forget to talk about two really important things: ethical fashion and the people who are mistreated and exploited for fashion - even when that fashion is made from recycled materials - and how fashion will never be sustainable unless it is slow. Aja speaks to these points eloquently and poignantly. 

Aja also speaks to the intersections between ethical fashion, racism and fatphobia. She always pushes for brands and people to do better, to be more just and fair, as we all should be.

 

Where to find her:

Follow Aja on Instagram at @ajabarber.

 

 

Maggie Zhou

 

Maggie Zhou

Maggie is a Melbourne-based, self described ‘slow fashion advocate’, and a writer. Having written for Fashion Journal, Well Made Clothes and a slew of other fashion publications, Maggie has a great wisdom on important fashion topics. From cultural appropriation in fashion, to calling out fast fashion’s green-washing, Maggie covers a lot. 

A round up of what’s happening in fashion and pop-culture, critiqued and considered on the Culture Club Podcast, co-founded by Maggie. This platform makes learning about important issues accessible and enjoyable.

 

Where to find her:

Follow Maggie on Instagram at @yemagz.

 

 

Noa Ben-Moshe

 

Noa Ben-Moshe

After a couple years getting involved in demonstrations and animal sanctuaries, Noa moved from being primarily a vegan activist to a vegan fashion influencer. Noa felt this was important, because she saw such a large gap, not only in the broader work of Instagram fashion influencers, but in the messages of top eco influencers too - they weren’t talking about animals.

Animal materials are some of the most environmentally impactful, and they are created through violence. Noa shows her community that sustainable, ethical fashion that is free from animals is entirely possible, as she promotes brands doing their best to be better - for people, the planet and animals.

 

Where to find her:

Follow Noa on Instagram at @style.withasmile.

 

 

Kathleen Elie

 

Kathleen Elie

Kathleen is a part of the large and inspiring community of Black, female sustainable influencers. She is passionate about labor trafficking, women’s rights and racial justice. There are many intersections between these issues and the fashion industry, and Kathleen shows people how to live more ethically, starting with how you dress.

Kathleen, who also goes by Kat, also stands strongly in support of the importance of inclusion - in activism, fashion and life. She eats a plant-based diet, and encourages Black women to believe in themselves and their vision.

 

Where to find her:

Follow Kat on Instagram at @consciousnchic.

 

 

Marielle Elizabeth

 

Marielle Elizabeth

Sustainability influencers Instagram users most often see are thin. This makes it very difficult for people of different sizes to feel included in the ethical fashion movement, or to know how they can get involved.

Marielle celebrates ‘slow fashion for fat bodies’, and she also runs a photo studio which is inclusive, and celebrates diversity. It’s time that sustainable fashion be available to everyone - because the industry will never be truly conscious if not everyone can be involved.

 

Where to find her:

Follow Marielle on Instagram at @marielle.elizabeth.

 

 

Emma Hakansson

 

Emma Hakansson

While this one is a little bit cheeky of us - Emma works with us on our socials and blog, which help our brand selling ethical, vegan handbags share good messages - we thought her fitting to the list. Emma has written for plenty of fashion-focussed, sustainable publications. On her own page, she talks about veganism, ethical fashion, and the importance of including non-humans in advocacy.

Emma is an ethical fashion writer, an ethics consultant who helps brands move away from animal materials, and the founder and director of Collective Fashion Justice. This organisation is dedicated to creating a total ethics fashion system that values the life of human and non-human beings, as well as the planet, before profit and production. 

 

Where to find her:

Follow Emma on Instagram at @hakamme.

 

 

Jemma Finch

 

Jemma Finch

Jemma is the co-founder and CEO of Stories Behind Things, a platform that speaks sustainable consumption and daily activism. The platform shares the words and ideas of sustainable lifestyle influencers, sustainable beauty influencers, information and data on ethics in fashion, and more. Jemma herself is an ambassador at BBC Earth, and is passionate about making the world a greener, kinder place. 

 

Where to find her:

Follow Jenna on Instagram at @jemmafinch_.

 

 

Dominique Drakeford

 

Dominique Drakeford

Dominique is working to decolonise the sustainable fashion agenda, by bringing in much needed discussion of racial inequality. She believes there is no sustainability without equity. She talks about sustainable, ethical, budget-friendly, fair fashion, amongst other things, on her platform.

Dominique is not only a sustainable fashion social media influencer, but the creative director and founder of MelaninASS - Melanin and Sustainable Style, and the co-founder of Sustainable Brooklyn, an organisation championing ‘the voices of disenfranchised communities in the sustainability movement’. 

 

Where to find her:

Follow Dominique on Instagram at @dominiquedrakeford.

 

 

Darya Gruzdeva

 

Darya Gruzdeva

Another of the eco fashion influencers we love is Darya. Passionate about veganism, sustainable fashion and mental health awareness and support, Darya explores important issues on her platform.

As well as showcasing ethical fashion through gorgeous imagery of herself in her fair threads, Darya creates text-based posts that explain current events and issues - for example, human rights violations committed in ZARA fashion supply chains. 



Where to find her:

Follow Darya on Instagram at @ethicalandeasy.

 

 

Aditi Mayer

 

Aditi Mayer

Aditi is a photo-journalist who speaks on all things ‘style, sustainability and social justice’. Her work looks at the intersections between fashion, racism, environmentalism, and more. She has a particular focus on the importance of indigenous wisdom in the movement for sustainability. 

Through beautiful images of herself in stunning, ethically made clothes, and through visually pleasing infographics and quote tiles, Aditi is sharing an important message.

 

Where to find her:

Follow Aditi on Instagram at @aditimayer.

 

 

Mikaela Loach

 

Mikaela Loach

Mikaela is a climate justice and anti-racism activist. She believes in ‘sustainability with inclusivity’, and is vegan. As such, she’s also one of our favourite vegan fashion influencers, because she speaks to the need for a wider social justice movement which frees all, not only some.

As well as speaking to important issues on her social media platform, Mikaela runs the Yikes Podcast, where she speaks further about social justice and sustainability. 

 

Where to find her:

Follow Mikaela on Instagram at @mikaelaloach.



What you can do to support sustainable fashion

Following these ethical, sustainable fashion and lifestyle influencers is a great way to get more easily informed on issues surrounding fashion that include animal rights, racial justice and feminism. However, there are other steps you can take, too:

 

  • Care for the clothes you already have and that you love. The most sustainable clothes are the ones that you already have, that take nothing more from the planet.

  • Share important messages yourself. Whether you have 100,000, 100, or 10 followers, it’s important to speak up for what you believe is right. You never know who is listening, and what impact you may make on someone. Everyone benefits from sustainable fashion ideas, and from increasing the discussion and dissemination of ethical ideas. Whether they’re your own words, or shared messages from one of the above influencers, join the conversation. 

 

  • Join in on campaigns that pressure big, unethical businesses to do the right thing. Clean Clothes Campaign for example, works to ensure brands pay their garment workers fairly. 

 

  • Support ethically made, sustainable and vegan fashion brands. These are the fashion brands that are doing their best to ensure they harm no one - not people, animals, or the planet. Shop mindfully, and only buy what you love and need, but these brands are the ones to support when you do shop.